From Inspiring Retail to Strong Omnichannel Retailer
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Xenos, a Dutch retail brand with over 160 stores and a growing online shop, sought to understand how its marketing budget was allocated between acquiring new customers and targeting existing shoppers. Through a digital marketing audit, Adwise discovered that 60% of the budget was directed at new customers, while 40% was allocated to existing shoppers. This insight allowed Xenos to optimize its marketing strategy, ensuring its presence in both online and offline markets remains strong. The results showed a 25% increase in customer engagement and a 15% rise in sales from the first quarter of the year.
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Added to Agency Inside:
June 10, 2026
