From Static to Dynamic: BAR Afvalbeheer's Logo Revamp
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BAR Afvalbeheer sought a modern, dynamic logo that reflected its commitment to collaboration and professionalism. The existing design was perceived as static and formal, with the brand name trapped in a stylized island. Redkiwi transformed the logo into a fluid, motion-driven visual, emphasizing energy and innovation. The new design uses vibrant colors and dynamic elements to align with the target audience's visual preferences, creating a cohesive and engaging brand identity. The revamp successfully captured the essence of partnership and progress, positioning the brand as a forward-thinking leader in waste management.
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Original write-up, full visuals, full context.
Published around:
June 10, 2025
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Added to Agency Inside:
March 22, 2026
