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Global Co-creation: Alibaba Cloud's 'Your Epic Vibe' Captivates Millions

Agency
Ogilvy
Brand
Alibaba Cloud
Platforms
None
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Alibaba Cloud's 'Your Epic Vibe' transformed global fans' love for ice and snow sports into a digital masterpiece through a 20-day global co-creation campaign. Using Alibaba's AIGC technology, fans from over 100 countries collaborated to generate thousands of visually stunning videos, showcasing their creativity and passion. The project successfully engaged a diverse audience aged 7 to 79, highlighting the power of collective imagination and digital innovation. The campaign not only amplified the Olympic spirit but also demonstrated Alibaba Cloud's ability to bridge cultural gaps through cutting-edge technology.

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Published around: February 24, 2026 ?
Added to Agency Inside: March 22, 2026

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