H&R Block's 'Make It Legit' Contest: Empowering Gig Workers
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H&R Block launched the 'Make It Legit' contest to celebrate and support small business owners in the gig economy. The initiative featured three creative content creators, including Pickle Pete, who transformed their passions into legitimate businesses with free business formation, tax prep, and branding. By providing essential tools and recognition, H&R Block helped these creators gain visibility and credibility. The campaign attracted over 100,000 entries, showcasing the diversity and innovation of the gig economy. The success of the contest highlighted the potential of gig workers to thrive with the right support and resources.
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Published around:
November 10, 2025
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Added to Agency Inside:
March 22, 2026
