HBM Machines: Composable E-Commerce Platform for Scalable Growth
HBM Machines faced limitations with a monolithic platform that hindered growth and flexibility. Lab Digital designed a composable foundation enabling smarter commerce and automation, with a focus on scalability and localisation. The solution integrated best-in-class tools, multilingual setups, and performance security as core requirements. Teams co-located in Utrecht and Waddinxveen facilitated rapid knowledge transfer and efficient planning across design, engineering, and merchandising. The new platform launched in Austria as a strategic test, allowing fine-tuning before migrating legacy stores in Germany, France, the Netherlands, and Belgium. The result was a single, composable codebase with market-specific configurations, consistent product data, and a content model supporting richer merchandising across all storefronts. Later, Lab Digital expanded into Spain and Italy, leveraging the platform's adaptability to new markets.
