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HBM's Composable E-Commerce Transformation

Agency
Lab Digital
Brand
Unknown
Platforms
None
Industries
Technology & SaaS
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HBM Machines transformed its e-commerce infrastructure by adopting a composable architecture, enabling greater flexibility and scalability. The project focused on localisation, performance, and developer experience, with a strategic launch in Austria to validate the new setup. Through co-located teams in Utrecht and Waddinxveen, HBM ensured rapid knowledge transfer and smooth planning across design, engineering, and merchandising. The result was a single, composable codebase with market-specific configurations and a content model supporting richer merchandising across all storefronts. This approach allowed HBM to expand into Spain and Italy while maintaining a consistent product data and content model.

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Published around: December 18, 2025 ?
Added to Agency Inside: March 22, 2026

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