Headless eCommerce Transformation for GORE

GORE transformed its global eCommerce operations by migrating five brands to a unified headless platform powered by BigCommerce and Contentful. The solution improved customer experience, increased conversion rates by 20%, and boosted average order value by 250%. The new system enabled faster content deployment, streamlined workflows, and delivered scalable, localized shopping experiences. By moving in-house, GORE reduced operational costs and improved efficiency, allowing for quicker product launches and faster order fulfillment. The project demonstrated how a modern, agile eCommerce ecosystem can drive growth and innovation.

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Added to Agency Inside: April 29, 2026