Heel Nederland's Paid Social Campaign on Meta: Efficient Growth
Agency
Brand
Platforms
Industries
Excelsior’31 faced a budget limitation on Meta, but they developed a funnel strategy focusing on awareness, retargeting, and lookalike audiences. By leveraging video content around prizes like the vacation home and Audi A1, they drove 2.5 million unique users and 43.5k landing pages. Paid Social accounted for 45% of website traffic, rising to 70% during peak periods. The campaign achieved high engagement and conversions, demonstrating efficient growth. The strategy maximized impact per dollar, turning a strict budget into a powerful driver of traffic and conversions.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
August 17, 2026
?
Added to Agency Inside:
September 7, 2026
