Heineken 0.0: Safe Drivings for the Best Moments
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Heineken, in collaboration with LePub Milan and LePub Mexico City, launched a campaign emphasizing safe driving during critical moments. The initiative, featuring Heineken 0.0, aims to promote responsible consumption and road safety. By leveraging digital platforms, the campaign highlighted the brand's commitment to public well-being, encouraging drivers to prioritize safety over performance. The effort resulted in a 30% reduction in drunk driving incidents in the target regions, reinforcing Heineken's role as a leader in responsible drinking culture.
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Published around:
June 13, 2024
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Added to Agency Inside:
March 24, 2026
