Heineken Bars Shine as Commercial Sets
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LePub Milan's Starring Bars initiative transforms Heineken bars into global commercial sets, enabling rental income and production makeovers. By leveraging partner bars, the project offers directors and production houses unique, visually striking locations. The global location catalogue ensures accessibility for filmmakers, highlighting Heineken's commitment to creative collaboration. This innovative approach not only boosts brand visibility but also empowers local businesses through strategic partnerships.
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Published around:
April 10, 2025
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Added to Agency Inside:
March 23, 2026
