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Heineken® & Deadpool & Wolverine: No Bitter Endings iOS

Agency
LePub
Brand
Heineken
Platforms
iOS
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Heineken® partnered with Marvel Studios’ Deadpool & Wolverine for a campaign emphasizing ‘no bitter endings,’ leveraging iOS to drive engagement. The initiative, featuring a viral ad in U.S. theaters, showcased how brands can inspire change through bold storytelling. The campaign highlighted the power of collaboration, with Heineken®’s Silver offering a unique touch. In another case, LePub Milan and Publicis Dublin co-created ‘The Pub That Refused to Die,’ using Heineken® Silver to celebrate a community-driven pub revival. This campaign underscored the importance of data-driven insights, revealing that fans have 40% more friends than non-fans, reinforcing the value of connection in a digital age.

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Published around: April 4, 2025 ?
Added to Agency Inside: March 23, 2026

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