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Heineken®'s 24/7 Bars: Keeping Fans Connected in Korea

Agency
LePub
Brand
Heineken®
Platforms
None
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Fans in Korea struggle to gather for UEFA Champions League matches, often waking up at 4AM. LePub Singapore, Milan, and Heineken® addressed this by opening 24/7 self-service bars, ensuring uninterrupted viewing. To avoid labor costs, Heineken® introduced self-payment terminals, offering a seamless experience from order to cheer. The initiative successfully maintained fan engagement without compromising operational efficiency. The solution demonstrated the brand’s commitment to community and innovation, leveraging technology to enhance fan experiences.

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Published around: May 8, 2025 ?
Added to Agency Inside: March 22, 2026

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