Heineken's Beer as Toll Payment Pilot in Brazil
Agency
Brand
Platforms
None
Industries
In a bold move to combat summer traffic congestion, Heineken launched a unique payment solution in Brazil where drivers could use a Heineken 0.0 beer's barcode to bypass tolls. OOH and gas station banners promoted the initiative, while geolocated ads on Waze and Spotify ensured visibility. The campaign successfully reduced traffic delays and boosted sales through a novel, consumer-friendly approach. The project exemplified how brands can innovate to address real-world challenges.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
June 13, 2024
?
Added to Agency Inside:
March 24, 2026
