Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Heineken's Flipper: Satirical Phone Case Flips Social Media

Agency
LePub
Brand
Unknown
Platforms
None
Services
Branding & Creative
Industries
Technology & SaaS
Visit full case study

Heineken's Flipper is a satirical phone case that flips your phone face down every time someone says 'cheers' to encourage social interaction. Powered by voice detection AI, it challenges the modern obsession with smartphones. The product, created by LePub Milan and LePub Amsterdam, uses humor to highlight the irony of digital connectivity. By flipping the phone, it promotes a more social lifestyle, urging users to engage with real-world interactions rather than screens. The Flipper's unique design and tech-driven approach make it a bold statement on social media culture. The product's success lies in its ability to blend humor with innovation, offering a fresh perspective on how to reconnect with people in a digital age.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: April 7, 2025 ?
Added to Agency Inside: March 23, 2026

More from this agency