Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Heineken's Floating Bars: Reviving Pinheiros River Through Community Engagement

Agency
LePub
Brand
Heineken®
Platforms
None
Visit full case study

After decades of pollution, LePub partnered with Heineken to map the Pinheiros river's underground tributaries, launching the Floating Bars platform to boost traffic and funds for cleanup. By placing a literal floating bar on the river, Heineken attracted thousands of visitors, generating both revenue and awareness for environmental restoration. The initiative demonstrated how consumer engagement can drive sustainable change, proving that even the smallest actions can spark significant ecological impact.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: June 13, 2024 ?
Added to Agency Inside: March 24, 2026

More from this agency