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Heineken's Live Delay Trick: Capturing Champions League Moments

Agency
LePub
Brand
Unknown
Platforms
None
Services
Branding & Creative
Industries
Technology & SaaS
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Heineken partnered with Publicis to create a unique live event where fans were misled into thinking the UEFA Champions League final was delayed, allowing them to catch the game's key moments. Martina Colombari and a small group of insiders used a special setup to anticipate the match's climax. The campaign highlighted the power of audience engagement and the creative use of technology to enhance the viewing experience. The success of the event led to the launch of Star Player, an app enabling fans to play live matches while watching them on TV, fostering a deeper connection with the sport. The strategy demonstrated how fans can influence and experience events in ways that traditional media cannot replicate.

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Published around: June 13, 2024 ?
Added to Agency Inside: March 24, 2026

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