Heineken®'s Pub Museums: Virtual Heritage Preservation
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LePub Milan and Publicis Dublin transformed historic Irish pubs into virtual museums, preserving cultural heritage through immersive digital experiences. By leveraging cutting-edge technology, the initiative enabled communities to safeguard their legacy while fostering engagement with local history. The project highlighted the power of innovation in revitalizing traditional spaces and ensuring cultural continuity. The collaboration demonstrated how digital storytelling can bridge generational gaps and sustain community identity.
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Original write-up, full visuals, full context.
Published around:
April 7, 2025
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Added to Agency Inside:
March 23, 2026
