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Heineken's Streaming Bar: Turning Pauses into Moments of Engagement

Agency
LePub
Brand
Heineken
Platforms
None
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LePub Brasil pioneered the first Netflix bar that activates whenever a viewer pauses a show, turning passive watching into interactive entertainment. By partnering with iFood, the platform delivered fresh Heineken drinks to customers' homes in under 10 minutes, offering +500 tailored videos for every trending show. This innovative approach transformed streaming into a dynamic, personalized experience, proving that pauses can become moments of connection and engagement.

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Published around: March 19, 2025 ?
Added to Agency Inside: March 23, 2026

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