Heineken's The Social Swap: Bridging Gender Gaps in Football Commentary
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Heineken’s The Social Swap used Gary Neville and Jill Scott MBE to secretly switch social media accounts during the Champions League, highlighting gender disparities in football commentary. The campaign exposed how men and women are treated differently, advocating for more balanced and unbiased commentary. By showcasing real-life examples, it sparked conversations about inclusivity in sports media. The initiative successfully raised awareness and inspired a cultural shift in how football opinions are perceived and discussed.
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Published around:
June 13, 2024
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Added to Agency Inside:
March 24, 2026
