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Heineken's UWCL Billboard Campaign: Boosting Women's Football Engagement

Agency
LePub
Brand
HEINEKEN
Platforms
None
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Heineken's innovative billboard campaign targeted Brazil's women's football audience, leveraging 3,500 advertising spaces to broadcast the UWCL tournament. By integrating digital billboards with Heineken discounts, the campaign drove 20% more attendance than expected, reaching 1.5 million fans. The strategy successfully captured attention and converted viewers into customers, demonstrating how targeted media can bridge the gap in women's football engagement. The campaign highlighted the power of digital integration to expand reach and foster brand loyalty.

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Published around: June 21, 2024 ?
Added to Agency Inside: March 24, 2026

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