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Heineken & Washenjoy: Laundromats Turn into UCL Sports Bars

Agency
LePub
Brand
Washenjoy
Platforms
None
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Heineken partnered with Washenjoy, the top laundromat chain, and SPOTV to create LaundroMatch, a 24/7 sports bar where fans can watch UEFA Champions League matches. This collaboration turned laundromats into community hubs, offering free access to UCL games and fostering fan engagement. The initiative highlights how everyday spaces can become cultural touchpoints for sports enthusiasts. LePub Milan and LePub Singapore collaborated to spotlight this unique concept, targeting hardcore UCL fans who value immersive experiences. The partnership blends convenience with sports culture, creating a memorable fan experience.

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Published around: June 21, 2024 ?
Added to Agency Inside: March 24, 2026

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