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Hellmann's Leverages Charli XCX's 'Brat' Tour with Guerrilla Stunt

Agency
Ogilvy
Brand
Hellmann's
Platforms
None
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Hellmann's capitalized on Charli XCX's 'Brat' tour ban by launching a guerrilla stunt at Birmingham, distributing free Club Classic sandwiches in Hellmann's-branded bags mimicking the poster. The campaign amplified on social media with influencers, aligning Hellmann's with the 'brat' zeitgeist. The stunt showcased the brand's agility, turning a regulatory challenge into a viral opportunity. The campaign highlighted Hellmann's as a must-have for any sandwich, blending humor with strategic engagement.

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Published around: May 21, 2025 ?
Added to Agency Inside: March 22, 2026

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