HelloFresh, Jumbo, Basic Fit: PowerGo's Premium Brand Identity & Flexible Copy Strategy
HelloFresh, Jumbo, and Basic Fit partnered with Norday to create a premium brand identity that resonates with both B2B and consumer markets. PowerGo's approach focused on a flexible copy concept, dynamic visual style, and a narrative that emphasizes innovation and reliability. The result was a strong, cohesive brand that aligns with the company's mission to power the transition to electric mobility. The strategy successfully captured attention in both professional and consumer contexts, offering a unique and memorable experience. The outcome is a brand that not only stands out in the market but also reinforces the values of sustainability and innovation. The visual design of PowerGo is a bold departure from traditional EV market clichés, featuring a vibrant and modern aesthetic that reflects the brand's commitment to cutting-edge technology. Through co-creation sessions, the team ensured that the brand's message was aligned with the company's vision, resulting in a unified and impactful identity. The strategy has been well-received, with the brand now positioned as a leader in the electric mobility space, offering a seamless blend of functionality and style.
