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House of Mirrors: Instagram & Facebook Campaign Boosts Fringe Festival Exposure

Agency
Emote Digital
Platforms
Facebook Instagram
Industries
Media & Entertainment
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House of Mirrors leveraged Instagram and Facebook to drive massive visibility at the 2019 Adelaide Fringe Festival, achieving a 38x ROI with $0.38 cost per conversion. The campaign generated 700k+ impressions and 7k+ post engagements, solidifying House of Mirrors as a must-see attraction. By targeting niche audiences through targeted ads and visually compelling content, the strategy boosted ticket sales and media coverage, earning accolades from Eventalaide. The campaign exemplified the power of strategic social media marketing to amplify brand presence and festival attendance.

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Published around: March 6, 2025 ?
Added to Agency Inside: March 23, 2026

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