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IDEA Saves 12,000 Lives Through Gaming Campaign

Agency
AKQA
Brand
IDEA
Platforms
None
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IDEA leveraged gaming to achieve a 68% increase in real-life donor registrations, translating virtual gameplay into 12,000 potential lives saved. The campaign generated 10M PR reach across gaming and mainstream media, highlighting the power of immersive storytelling to drive social impact. By aligning virtual engagement with real-world action, IDEA demonstrated how digital experiences can directly influence societal outcomes.

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Published around: July 22, 2026 ?
Added to Agency Inside: September 7, 2026

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