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IKEA's Phone Sleep Collection: Gamified Sleep Solution

Agency
Ogilvy
Brand
IKEA
Platforms
None
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IKEA's Phone Sleep Collection introduces miniature beds designed for smartphones, encouraging users to 'put their phones to bed' for better sleep. The NFC-enabled collection tracks phone usage via the IKEA app, rewarding users with vouchers for seven consecutive nights of seven-hour sleep. This gamified approach blends rest with technology, promoting healthier sleep habits. The campaign leverages social engagement and app functionality to drive user participation, highlighting IKEA's innovation in sleep wellness.

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Published around: October 29, 2025 ?
Added to Agency Inside: March 22, 2026

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