Inspire Change: Radboud University's Impact Day Campaign
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Radboud University transformed mass consumption into mass consciousness through its Impact Day campaign. A one-minute film called on young people to use their influence for real change, supported by professors, students, and influencers. The campaign achieved 39 million impressions across national news, talk shows, and social media, with a 15-minute spotlight on Radio 1. The result was a powerful message that resonated with audiences, highlighting the impact of collective action. The campaign's success underscored the power of collaboration and the potential to spark meaningful change in a culture of consumption.
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Published around:
December 10, 2025
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Added to Agency Inside:
March 22, 2026
