Interactive App Enables Visitors to Shape Nederlands Fotomuseum's Eregalerij

The Nederlands Fotomuseum's Eregalerij aimed to engage visitors by making them active participants. Norday collaborated with Kummer & Herrman to create an app where visitors could select their own photos, adding personalization. This approach transformed the exhibition into a dynamic experience, allowing visitors to shape their own narratives. The app was recognized with awards, highlighting its innovative approach. It provided immersive storytelling through multimedia elements, enhancing the visitor experience. By enabling users to curate their own selections, the app made the exhibition more interactive and meaningful, fostering deeper engagement with the art and its stories.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Added to Agency Inside: March 22, 2026