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J.P. Wiser NHL Partnership: Creative Campaign & NHL Alumni Engagement

Agency
Ogilvy
Brand
Unknown
Platforms
None
Industries
Media & Entertainment
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Ogilvy Canada crafted a dynamic campaign celebrating J.P. Wiser’s NHL partnership, featuring NHL legends Doug Gilmour and Ryan Smyth in a road hockey event. The campaign included a 60-second film, 30-second video, 15-second cutdown, and six-second bumpers, alongside social and digital assets. The creative effort highlighted the athletes’ connection to the brand and leveraged their influence to drive engagement. The campaign successfully amplified the partnership’s visibility, with strong social media traction and strategic platform integration. The initiative showcased Ogilvy’s ability to blend sports storytelling with digital innovation to create impactful, shareable content.

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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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