Jameson & J Balvin: Unity Through Sport

Jameson Irish Whiskey partnered with global music icon J Balvin and creative visionary KidSuper to celebrate football's unifying power. The campaign, *It’s What You Bring*, features a rooftop pitch at KidSuper Studios in Brooklyn and a limited-edition fashion drop. The collaboration highlights the brand's commitment to community and the game's ability to bring people together across borders. The campaign blends the smoothness of Jameson with the energy of the sport, creating a unique experience for fans and supporters.

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Added to Agency Inside: June 6, 2026