Jameson & J Balvin: Unity Through Sport
Agency
Brand
Platforms
Services
Industries
Jameson Irish Whiskey partnered with global music icon J Balvin and creative visionary KidSuper to celebrate football's unifying power. The campaign, *It’s What You Bring*, features a rooftop pitch at KidSuper Studios in Brooklyn and a limited-edition fashion drop. The collaboration highlights the brand's commitment to community and the game's ability to bring people together across borders. The campaign blends the smoothness of Jameson with the energy of the sport, creating a unique experience for fans and supporters.
View the full case on the agency site
Original write-up, full visuals, full context.
Added to Agency Inside:
June 6, 2026