Janssen & Janssen: Redefining Navigation for Dual Audiences
This case study highlights WHITE's innovative approach to structuring Janssen & Janssen's website for two distinct audiences: business clients and debtors. The challenge lay in creating a seamless navigation experience that catered to both groups while maintaining a cohesive brand identity. WHITE implemented a clear separation into two sections—business and debtors—ensuring each audience found relevant information effortlessly. The result was a more intuitive layout, with a well-defined menu and a focused, informative design in the debtors section. The content-first strategy allowed for tailored messaging, enhancing user engagement and conversion rates. The project demonstrated WHITE's ability to balance functionality with brand consistency, delivering a user-friendly experience that meets the unique needs of both client and debtor audiences.
