Justlease Boosts Sales with Service Design
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Koos used an innovative approach to integrate service design into Justlease’s operations, leveraging design research and personas to align internal processes and customer experiences. By conducting iterative design sprints, the team developed actionable service concepts that resonated with customers, leading to a 48% surge in car options and insurance sales. The success of this initiative solidified service design as a core component of Justlease’s strategy, enabling the company to drive growth and enhance its competitive position in the B2B market. The project demonstrated the power of design thinking to transform business operations and deliver measurable results.
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Published around:
October 7, 2024
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Added to Agency Inside:
March 24, 2026
