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KFC's Global Menu Challenge: Fans Jet-Set to Secret Locations

Agency
Ogilvy
Brand
KFC
Platforms
None
Industries
Food & Beverage
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KFC's innovative campaign from Ogilvy Australia invites fans to jet-set to secret locations across Australia, where they uncover international menu items hidden in the KFC App. By using their KFC knowledge, participants decide if a dish feels out of place before adding it to their cart, earning a chance to win a Fried-infused overseas experience. The campaign leverages digital engagement and consumer curiosity to drive interaction and brand loyalty. The initiative highlights KFC's creativity in blending technology with food culture, offering a unique experience that resonates with global audiences. The campaign's success underscores the power of interactive storytelling and digital engagement in modern marketing.

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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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