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KFC's Sweet Tokyo Campaign: Tokyo Streets & Aussie Love

Agency
Ogilvy
Brand
KFC
Platforms
None
Industries
Food & Beverage
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KFC's 'Sweet Tokyo' campaign celebrated its limited-edition product range in Australia by shooting the film in Tokyo's Shinjuku district, focusing on the love story between Hot & Crispy KFC and Sweet Teriyaki sauce. The campaign leveraged Aussies' fascination with Japanese culture, airing across TV, VOD, OOH, and social platforms. By blending street-level storytelling with cultural resonance, the campaign successfully connected KFC's global brand with local audiences, highlighting the fusion of global and regional flavors. The project showcased Ogilvy's ability to craft culturally relevant narratives that resonate across diverse markets.

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Original write-up, full visuals, full context.
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Published around: October 29, 2025 ?
Added to Agency Inside: March 22, 2026

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