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Kiehl’s Intimate Care Campaign: Gen Z Engagement & Normative Shift

Agency
Ogilvy
Brand
Kiehl’s
Platforms
None
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Kiehl’s launched its new intimate care line, Kiehl’s Personals, through a humorous game show format campaign targeting Gen Z, addressing body hair removal and skin concerns. The campaign, created by WPP Onefluence and Ogilvy PR, used social media and engaging content to normalize intimate care discussions. The products, designed based on market research, aimed to tackle related skin issues with innovative solutions. The campaign successfully engaged a younger audience, highlighting the brand’s commitment to inclusivity and modern beauty standards. The initiative demonstrated Ogilvy’s ability to leverage digital platforms and cultural trends to drive meaningful consumer engagement.

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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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