Reclaiming Clash Royale: Imagination Over Copycats
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Ogilvy's campaign challenges players to reject copycat games by highlighting the unique experience of the original Clash Royale. The campaign uses a film to showcase how original characters, like the Barbarian and Archer, are transported into distorted versions of the game, ultimately finding their way back to the real experience. By reframing imitation as an opportunity, the campaign encourages players to reconnect with the authentic gameplay and characters of Clash Royale.
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Original write-up, full visuals, full context.
Added to Agency Inside:
June 20, 2026
