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Lankhorst Taselaar's Digital Transformation: Building a Mature Marketing Team

Agency
De Nieuwe Zaak
Platforms
None
Industries
Technology & SaaS
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Mepal's rapid growth required strategic digital transformation to maximize results from their e-commerce channels while maintaining control. Lankhorst Taselaar helped establish a digital team focused on operational and tactical goals, leveraging their maturity model to guide organizational and tooling decisions. They mapped customer journeys and implemented CDP, creating a more mature in-house marketing team. The collaboration evolved from operational support to strategic planning, with roadmaps developed to drive business outcomes across key themes. This transformation enabled Mepal to deliver a more personalized and relevant experience for their customers.

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Published around: November 13, 2025 ?
Added to Agency Inside: March 22, 2026

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