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Lloyds TikTok Campaign: Gender Gap in Investing

Agency
Ogilvy
Platforms
TikTok
Industries
Financial Services
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Lloyds Banking Group partnered with Ogilvy to launch a TikTok campaign highlighting the gender gap in investing, using the vox pop trend to spark conversations about financial empowerment. The campaign featured London-based participants answering 'Do you know how much more men invest than women?' capturing stunned reactions, driving engagement and awareness. The initiative showcased Lloyds’ commitment to financial literacy across genders. The campaign successfully amplified the brand’s message, leveraging TikTok’s viral potential to foster inclusive financial habits.

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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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