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Maastricht UMC+ iOS Open Day: Immersive Patient Journey Experience

Agency
Total Design
Brand
Maastricht UMC+
Platforms
iOS
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Maastricht UMC+ transformed its open day into an immersive experience by using six real medical stories to showcase patient care, research, and education. Visitors stepped into patients' shoes, navigating a specially developed app and interactive elements to explore care from diagnosis to aftercare. The result was a 4,500-visitor event that humanized abstract concepts and fostered internal pride among staff. The experience highlighted how knowledge and compassion come together in every moment of contact, proving that innovation can be both tangible and inspiring.

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Published around: November 14, 2025 ?
Added to Agency Inside: March 22, 2026

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