Magalu's AI-Driven Growth Strategy

Magalu transformed its growth strategy by leveraging AI to convert visual discovery into impulse purchases, achieving 74% incremental reach and a 37% increase in GMV. The campaign utilized Monks.Flow to scale creative production, delivering personalized offers through YouTube and Discover. By focusing on top-of-funnel engagement, Magalu unlocked new sales opportunities and improved conversion rates.

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Added to Agency Inside: April 16, 2026