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Mayo's Dark Horror Campaign: Black Garlic Mayonnaise Launch

Agency
Ogilvy
Brand
Mayo
Platforms
None
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Mayo's Halloween campaign reimagines red blood as inky black, blending vintage horror with dark cinematic aesthetics. Created by David São Paulo, the campaign draws from classic films and features black garlic mayonnaise, offering an immersive experience that aligns with Halloween's eerie atmosphere. The strategy leverages visual storytelling to engage audiences and highlight the product's unique identity. The campaign successfully captured attention, showcasing Mayo's ability to innovate within the horror space. The result was a strong brand engagement, with the black garlic mayonnaise becoming a standout Halloween offering.

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Published around: October 29, 2025 ?
Added to Agency Inside: March 22, 2026

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