Modular Commerce Transformation at Baby Bunting

Baby Bunting transformed its digital commerce infrastructure by adopting a modular architecture, integrating Commercetools, Contentstack, Constructor, Bazaarvoice, and Auth0. This approach enabled scalability, flexibility, and rapid innovation. By leveraging headless technologies, the company improved customer experience through enhanced search, product recommendations, and secure authentication. The transition eliminated operational complexity and allowed Baby Bunting to adapt to evolving customer expectations.

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Added to Agency Inside: May 12, 2026