MyCUF: Seamless Integration to Cut Appointment Drop-Outs by 30%
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MyCUF redesigned its app to streamline the patient journey, reducing drop-out rates by 30% through empathetic UX design. The project, conducted remotely due to the pandemic, focused on mapping the entire healthcare experience from pre-appointment to post-appointment. By understanding patients' emotional and physical challenges, the team created a more intuitive interface that minimized friction in the appointment process. The result was a significant improvement in user satisfaction and efficiency, with 989,000 patients benefiting annually. The redesign also alleviated the burden on front desk staff and reduced the volume of calls to the service desk. The project highlighted the importance of holistic UX design in healthcare technology.
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Published around:
October 7, 2024
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Added to Agency Inside:
March 24, 2026
