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Nemaco Boosts Google Ads Efficiency with Targeted Marge Groups

Agency
Moddit
Brand
Nemaco
Platforms
Google Google Ads
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Nemaco faced inefficiencies in their Google Ads campaigns, with excessive budget allocated to underperforming product margins. By implementing Channable's margin grouping and Flowboost Labelizer, they optimized campaigns for higher ROAS. The new structure focused on high-conversion margins (0.15-0.25 and 0.25-0.40), achieving better performance and reducing wasted spend. This case highlights how strategic margin segmentation and advanced targeting can enhance ad efficiency. The implementation led to a 30% improvement in ROAS and a 40% reduction in wasted budget across key margins.

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Published around: September 5, 2025 ?
Added to Agency Inside: March 22, 2026

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