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Lanova Focuses on Installers: A Strategic Shift

Agency
Moddit
Brand
Lanova
Platforms
None
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Lanova faced a lack of clarity in its brand positioning, with a broad approach that failed to resonate with its target audience. Through a market analysis, Moddit identified installers as the core of the laod process and redefined Lanova as a trusted partner for installateurs. The new strategy focused on delivering value through practical support rather than just showcasing products. The website was restructured to highlight the brand's commitment to installateurs, featuring content tailored to their daily needs. This shift not only clarified Lanova's identity but also enhanced its relevance and trustworthiness in the market.

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Published around: December 16, 2025 ?
Added to Agency Inside: March 22, 2026

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