New Balance Leaks São Paulo's History via Meta's Metadata
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New Balance aimed to embrace football culture by joining the trend of leaked jerseys but wanted to differentiate itself. The agency used Meta's platform to embed São Paulo's entire club history into a 1.2 terabyte data visualization, transforming the leak into a historical narrative. This approach shifted focus from design to legacy, creating a unique digital artifact that celebrated the club's achievements. The result was a groundbreaking campaign that merged fashion with cultural storytelling, showcasing how data visualization could elevate brand identity.
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Published around:
June 21, 2024
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Added to Agency Inside:
March 24, 2026
