NJi & Google: AI's Impact on User Behavior
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NJi, a Dutch youth institute, faced challenges as AI transformed user behavior, shifting from searching to asking questions. The case study highlights NJi's adaptation, focusing on user needs and trust. By redefining their strategy, NJi leveraged Google's AI insights to enhance engagement and credibility. The outcome was a more intuitive platform that resonated with users, emphasizing the importance of aligning with evolving expectations. The project demonstrated how organizations can thrive by embracing change and prioritizing user-centric approaches.
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Original write-up, full visuals, full context.
Published around:
July 15, 2026
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Added to Agency Inside:
September 7, 2026
