Omnichannel Fashion Retailer: Structurele Shopify Plus-Doorontwikkeling voor Things I Like Things I Love
Opklopper structured the existing Shopify Plus storefront for Things I Like Things I Love, a Dutch fashion and lifestyle retailer with 2.500 products and 13 physical stores. The project focused on product discovery, merchandising, inventory communication, retention, and scalable Shopify management. Key features included metafield-driven collections, alternative product relationships, merchandising banners, wishlist functionality, variant-driven back-in-stock notifications, Shopify-metaobjects, and inventory via Stofind. The collaboration evolved into monthly Shopify Plus sprints with custom Liquid development, UX, frontend optimization, and omnichannel challenges. The result was a structured storefront that supports growth and scalability. Opklopper ensured that the internal team could manage content and functionality independently. The project demonstrated how Opklopper can enhance existing storefronts without a one-time redesign or launch. The outcome is a robust, scalable platform that meets the needs of a growing omnichannel business.
