OVY ON THE DRUMS & MICRO TDH: Latin Vibe Takes Over Genz with Reggaeton Track
OVY ON THE DRUMS and MICRO TDH collaborated with LePub Milan to create a reggaeton track and music video for Desperados, a beer infused with Latin soul. The result was the release of ‘Guao Guao,’ a track that captured Genz’s attention with its vibrant, culturally rich sound. This partnership showcased the brand’s ability to blend Latin rhythms with modern pop culture, proving that Latino music is gaining mainstream traction. The success of the track highlights the growing influence of Latin music in the GenZ audience, demonstrating how brands can leverage cultural trends to connect with younger demographics. The campaign not only boosted sales but also reinforced the brand’s commitment to innovation and authenticity in music production.
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Published around:
January 31, 2025
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Added to Agency Inside:
March 23, 2026
