Pause is Power: Powerade Boosts Recycling Bin Visibility in CEE
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In a world obsessed with winning at all costs, Powerade redefined recycling by making bins in Central and Eastern Europe impossible to miss. Through a minimalist OOH campaign featuring the brand’s iconic ribbon, we leveraged visibility to drive a 141% increase in separate collection rates. The campaign’s success stemmed from strategic placement, ensuring bins were easily accessible in major cities across the region. This bold approach not only aligned with Powerade’s mission to empower mindful consumption but also set a new standard for sustainable engagement. The result was a powerful testament to the impact of simple design and strategic placement in driving behavioral change.
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Published around:
June 3, 2024
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Added to Agency Inside:
March 24, 2026
